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We all want to win !
The experience is a form of competition where the winners are awarded prizes. In order to win, the participant must attain an abjective before their friends do (example: 100 meter race).
The game experience is divided into eight stages. Each stage has been conceived to maximize consumer participation.
1. I'm invited by a friend
I receive an email from my friend, analyze, and accept the invitation because it was sent by a friend. Clicking on the imbedded hyperlink brings me directly to the welcome page.
2. I understand the objective
An quick informational clip illustrates, within several seconds, the simple and intuitive game basics.
3. I choose my prize
I choose my prize from a short list. This prize is very motivating.
4. I register
To register I fill out the form with my last name, my gender, my age group and my postal code. My first name and email are pre-registerred (by the person that invited me).
5. I choose my opponents
My opponents are my friends, the one that invited me and the ones that I invite. To invite up to ten opponents, I simply enter their first name, email, and language preference.
6. I complete quizzes
I complete various quizzes to edge ahead of my opponents. I explore the advertiser's web site to find the answers. I am also invited to subscribe to the advertiser's newsletter, however this does not provide an advantage over my opponents. Subscribing indicated that I am interested by the advertiser.
7. I receive guidance
I can regularly return to the platform through a hyperlink that was sent to me. Should one of my opponents take the lead, I will do whatever it takes to catch up. A guiding personality will help me and I appreciate his helpful hints and intelligence. Should something important happen while I'm not on the platform, he will advise me by email.
8. I win
The algorithms that calculate the advancement of the participants guarantee that no one can win unless they are challenged by active opponents. This keeps the game interesting and keeps me participating until the end.
The game experience is divided into eight stages. Each stage has been conceived to maximize consumer participation.
1. I'm invited by a friend
I receive an email from my friend, analyze, and accept the invitation because it was sent by a friend. Clicking on the imbedded hyperlink brings me directly to the welcome page.
2. I understand the objective
An quick informational clip illustrates, within several seconds, the simple and intuitive game basics.
3. I choose my prize
I choose my prize from a short list. This prize is very motivating.
4. I register
To register I fill out the form with my last name, my gender, my age group and my postal code. My first name and email are pre-registerred (by the person that invited me).
5. I choose my opponents
My opponents are my friends, the one that invited me and the ones that I invite. To invite up to ten opponents, I simply enter their first name, email, and language preference.
6. I complete quizzes
I complete various quizzes to edge ahead of my opponents. I explore the advertiser's web site to find the answers. I am also invited to subscribe to the advertiser's newsletter, however this does not provide an advantage over my opponents. Subscribing indicated that I am interested by the advertiser.
7. I receive guidance
I can regularly return to the platform through a hyperlink that was sent to me. Should one of my opponents take the lead, I will do whatever it takes to catch up. A guiding personality will help me and I appreciate his helpful hints and intelligence. Should something important happen while I'm not on the platform, he will advise me by email.
8. I win
The algorithms that calculate the advancement of the participants guarantee that no one can win unless they are challenged by active opponents. This keeps the game interesting and keeps me participating until the end.
Happydemic
Our media is driven by the patented Happydemic technology. This platform does not necessarily "know" the branding of the game play, however since the game play always follows the same steps it is managed automatically by the technology.
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